CBS partners with Twitch TV and MLG

“By taking over broadcasting, CBS is boosting its brand, selling more ads against a greater audience, and as always, absorbing more eyeballs. MLG gets more total views, better ad rates, and Twitch.TV gets the same. It’s a win, win, win. I don’t see any downside to this deal, provided that CBS doesn’t make onerous programming demands on either firm… The vindication of this pudding is whether either firm has to change their content; if so, trouble could arise. The esports community is known as vitriolic and prone to riots.”

If KOF doesn’t make a good showing at Anaheim i.e. attendance and viewers, we can kiss all that possible TV exposure goodbye.

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Thanks to vVv|Romance for the tip

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