Here is the preview of the book, free to read.  The full book is on kindle, you can get it here! Or get the paperback, also available from amazon.

 

Video Game Promotion & The Fighting Game Community

 

FOREWORD

 

There are three reasons to read this:

1. You heard it was a good read!

2. You want more people to play the game you love!

3. You want to make money from video games.

This ‘read’ will endeavour to validate all three reasons but reason #2 was the reason this was written.  Those who read it with that intention will get the most out of it.

Also, I’ve written this because at some point I will have to give up the website and all will be lost.  I hope this book will live on and give gamers who want their scene to expand the tips and tools to help them do it.  Technology is already making some of the notes obsolete…

That being said, let’s rock!

• CONTENTS

SECTION 1: LIVE EVENTS

• 1.1 GENERAL EVENTS
• 1.2 THE IDEAL TOURNAMENT
• 1.3 VENUE VS LOCATION
• 1.4 EQUIPMENT
  • 1.4.1 Rental
  • 1.4.2 HDMI versus Analogue
  • 1.4.3 Display Monitors vs Televisions
  • 1.4.4 To stream or not not to stream
  • 1.4.5 Streaming software
  • 1.4.6 Packing
  • 1.4.7 Miscellaneous Equipment
• 1.5 PRICING
• 1.6 WORKING WITH PLAYERS
  • 1.6.1 HIGH LEVEL PLAYERS AND ROCKSTARS
• 1.7 SPONSORING
• 1.8 SPONSORSHIP
• 1.9 STAFF
• 1.10 FORMAT
• Single Elimination 16 man bracket – every match is FT1
• Double Elimination 16 man FT2 + Top 3 FT3 with two setups
• Pools/ Groups/ Round Robin
• PRIZES, FINALS & TWO DAY EVENTS
• 1.11 STREAMING CONTENT
  • 1.11.1 COMMENTARY
• 1.12 NAMING THE EVENT
• 1.13 CHOOSING A DATE
• 1.14 RUNNING THE EVENT

SECTION 2: MARKETING & PROMOTION

• 2.1 ANNOUNCEMENTS & POSTER
• 2.2 CHANNELS & AVENUES
• 2.3 SOCIAL NETWORKS
  • Metrics
  • Maximising reach
  • Facebook Groups vs Pages
  • Direct Contact
  • Tagging
  • The Perfect Post
  • 2.4 INCENTIVES
    • Tshirts
  • 2.6 YOUR RIVALS & BEST FRIENDS
  • 2.7 AFTER THE EVENT
    • Every match, every video
    • Advertisements
  • 2.8 YOUTUBE VS TWITCH
  • 2.9 SHADY TACTICS

SECTION 3: FUNDRAISING

• 3.1 Donations
• 3.2 The Raffle
• 3.3 The Project Fund /crowdfunding

SECTION 4: FGC LIFE

• 4.1 Interview with LLL.MCZ.Ryan Hart 2011 at Gamerbase
• 4.2 Interview with Myu
• 4.3 Mazinkaiser, March 2013
• 4.4 ON/DC/MLG, July 2012
• 4.5 About the author, Alan “Gunsmith” François.

SECTION 5: DIRECTORIES

• BELGIUM
• BRAZIL
• CANADA
• CHILE
• FRANCE
• HOLLAND
• JAPAN
• KOREA
• MEXICO
• PERU
• SINGAPORE
• SWEDEN
• TAIWAN
• UNITED KINGDOM
• UNITED STATES OF AMERICA